* 8 seconds is human attention span
* 30 hours each month is spent in apps
* 76 seconds takes us to switch to another app
* 63% of apps are discovered through app store
This month I attended conference on User Acquisition, Monetization, and Retention/Engagement organized by Mobile Growth Fellowship in Berlin (http://mobilegrowtheurope.com)
Lineup of speakers was impressive, from AppAnnie, Facebook, Google, Nordeus, Rovio, Shazam, Soundcloud, Twitter, Zynga and many others. Even more so since I come from a small family-run startup struggling on a daily basis to reach and retain users, let alone monetize from them.
And, yes, it was comforting to hear firsthand that these guys delt with the same sorts of problems, only on a massive scale.
I took a lot of notes during the conference, and these are some of the highlights of mobile growth in 2015:
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